Funding Strategy

Powering Innovation and Impact

To bring the vision of AVK Sports India Pvt. Ltd. and the Prajakta Foundation to life, a structured and diversified funding approach is essential. This dual-entity model ensures that both commercial innovation and social transformation are sustainably financed and scaled. 

Execution Plan

Funding Strategy for AVK Sports India Pvt. Ltd.

  • aise an initial ₹2–5 Crore through equity-based funding. 
  • Target early-stage sports tech investors, incubators, and venture capital firms aligned with wearable tech, health-tech, and fitness innovation. 
Funding Strategy

Government Grants & Support

  • Apply under Startup India, Digital India, and Make in India schemes. 
  • Access benefits such as: 
  • Capital grants and interest-free loans for R&D 
  • Tax exemptions and patent support 

CSR Donations & Partnership

  • Register the foundation under Section 8 Company or Trust and ensure CSR eligibility under Schedule VII of the Companies Act. 
  • Target large companies with aligned themes: 
  • Women empowerment 
  • Rural development 
  • Sports promotion 

Central Government Schemes

  • Apply for support through: 
  • Khelo India Talent Development Scheme 
  • Ministry of Tribal Affairs: Vanbandhu Kalyan Yojana 
  • Ministry of Women and Child Development 
  • SAI’s National Centre of Excellence (NCoE) partnerships 
Execution Plan

International Grants and NGOs

    • Collaborate with: 
    • UN Women – for female empowerment through sport 
    • UNICEF India – for youth wellness and adolescent development 
      • Girls' rights 

      Menstrual health in sports 

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Crowdfunding & Story-Driven Campaigns

  • Leverage platforms like Milaap, Ketto, ImpactGuru, and GiveIndia. 
  • Build digital storytelling campaigns around: 
  • Individual athlete stories ("From a village in Assam to the national camp") 
  • Behind-the-scenes training journeys 
  • Transformation of tribal communities through girls' participation in sport 
  • Activate donor loyalty with: 
  • Monthly donor reports 
  • “Sponsor a Champion” programs 
  • Virtual training session invites and thank-you messages from athletes 

Combined Financial Planning Outlook

Funding Source 

Entity 

Use of Funds 

Target (Year 1-3) 

Seed Round 

AVK Sports Pvt. Ltd. 

Product development, team, marketing 

₹2–5 Crore 

Startup India Grant 

AVK Sports Pvt. Ltd. 

R&D and manufacturing support 

₹25–50 Lakhs 

CSR Contributions 

Prajakta Foundation 

Athlete training, kits, assessments, staff 

₹1–2 Crore